There was a thing called Graphic Design in the 1920s, but no one really understood how it would evolve. The idea of the Ad Agency being where nearly all the graphic designers would huddle was not formed when Kandinsky created his most important work, and they would become endlessly influential upon the world of graphic design.
One of the first artists to go strictly abstract and not be completely dismissed, Kandinsky's work llike the Small World prints would become key elements that were borrowed by graphic designers leading up to World War II, as well as adopted by Soviet Constructivists in the 1940s, 50s, and 60s. The work here was meant to be situated among the art galleries, but its influence would be much more deeply felt in magazines, and especially fashion and set design.
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February 2019
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